eToro analysis finds that women now possess the second-most cryptocurrency

A recent survey indicated that although traditional asset classes struggle to encourage greater adoption among women, cryptocurrencies appear to be more successful in doing so.

According to data provided by the eToro team, women now own cryptocurrency second only to cash in terms of asset class ownership. This information is from the most recent Retail Investor Beat report from eToro, which surveyed almost 10,000 global retail investors across 13 nations.

The survey’s findings show that women are becoming significantly more likely to hold cryptocurrency. According to the data, ownership rose from 29% in the third quarter of 2022 to 34% in the final quarter. The eToro team interprets this as evidence that cryptocurrency is “succeeding where traditional financial markets have occasionally failed,” namely by attracting more female investors.

Retail investors who owned crypto in 2022. Source: eToro

While female adoption of cryptocurrency soared in the fourth quarter of 2022, male ownership only rose by 1% during the same period.

Despite being the asset class with the worst performance last year, overall global investor ownership in cryptocurrencies increased from 36% to 39% quarter over quarter.

The statistics was impacted by older investors purchasing the dip in addition to women rushing in. Retail cryptocurrency holders between the ages of 35 and 44 and 45 and 54 increased by 5% each, indicating that older investors are also acquiring cryptocurrency.

37% of those surveyed indicated they were taking advantage of the chance to earn large returns, while 34% said they believed in the power of blockchain and thought cryptocurrency was a transformative asset class.

Businesses are beginning to invest in blockchain technology, in addition to retail investors who already do so. 90% of the 603 organizations that took part in the study conducted by Casper Labs on January 12 found that they had previously used blockchain in some way.

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